Emotional Appeal


I had an idea that that when I retired I would set up a foundation that would give someone the bell pictured below for donating $50 to support the Ukraine Red Cross. My wife thought that this was emotionally exploitive and so I have held off on doing this!

But while we are discussing this it does seem like it is a very common fund raising techinque when you consider the types of ads that are being run to raise money that feature abused animals, kids with cancer and any number of other so called worthy causes!

And that is all I’m going to say about that!

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