TRUTH IN ADVERTISING


AS A MARKETING GUY I UNDERSTAND THAT WE HAVE A REPUTATION FOR BEING BULLSHITTERS AND CON ARTISTS! OVER THE LAST FEW YEARS I’VE SEEN AN INCREASING NUMBER OF SKIN CARE ADS TOUTING THEIR ABILITY TO ELIMINATE WRINKLES. MANY OF THE AGING LADIES THAT ARE FEATURED IN THESE ADS ARE FORMER MODELS AND ACTRESSES THAT AT LEAST IN SOME CASES APPEAR TO BE FILMED THRU SOME SORT OF FILTERED LIGHT.

I HAVE NO PROBLEM WITH THIS, BUT SOME OF THESE LADIES LOOK LIKE THEY HAVE HAD PLASTIC SURGERY AND THAT IS SOMETHING THAT SHOULD BE DECLARED IN THE AD IF THAT IS IN FACT THE CASE. IF I’M NOT MISTAKEN I BELIEVE THAT IS ALREADY REQUIRED IN THE UK!

AND THAT IS ALL I’M GOING TO SAY ABOUT!

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