IF IT BLEEDS IT LEADS


PRINT, TV, CABLE, INTERNET, BLOGS, SOCIAL MEDIA HAVE MADE FOR AN EXTREMELY COMPETITIVE BUSINESS ENVIRONMENT. THE MORE BLOOD AND GUTS THE MORE ATTENTION A STORY GETS WITH VIEWERS. THE NEED TO BE THE FIRST WITH THE SCOOP IS DRIVING THE MARKET PLACE AND STORIES THE MAINSTREAM MEDIA WOULDN’T HAVE TOUCHED IN THE PAST ARE NOW APPEARING ALMOST EVERYWHERE.
AS A RESULT LITTLE ATTENTION AND EVEN LESS RESOURCES ARE BEING INVESTED INTO PUTTING THEM INTO ANY KIND OF OVERALL CONTEXT. DOING THAT OF COURSE COULD NOT ONLY IMPACT ON BEING FIRST TO MARKET BUT MIGHT ALSO EFFECT THE AMOUNT OF BLOOD THAT APPEARS IN THE STORY! BY THE TIME THE OTHER HALF OF THE STORY GETS OUT (IF THERE IS ONE AND IT DOES GET OUT) THE HARM HAS ALREADY BEEN DONE.
AS SECRETARY OF LABOR RAY DONOVAN ONCE SAID, “WHICH OFFICE DO I GO TO, TO GET MY REPUTATION BACK?”

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